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Resume

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Enterprise Digital Assets Management (DAM) | Creative Marketing Operations | System Solutions Architect

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EXPERIENCE

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Netflix, Los Angeles, CA

UCAN - Asset Manager, 05/2024 - Present

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  • Program Execution & System Audits: Implement and oversee Digital Asset Management (DAM) programs, conducting audits to ensure compliance with taxonomy, metadata accuracy, and rights management.

  • Vendor Relationship Management: Maintain and manage relationships with external vendors, escalating issues and conducting quarterly reviews to ensure business metrics are met.

  • Governance & Best Practices: Contribute to the governance and enforcement of DAM best practices, educating users on taxonomy and system usage.

  • Archival & Asset Distribution: Implement archival workflows and serve as a liaison to source, manage, and distribute marketing assets, ensuring deliverables meet specifications and timelines.

  • Workflow Optimization: Regularly assess and improve asset workflows, identifying opportunities for automation and optimization, and advocating for critical business processes to remain internally managed.

  • Technology & Process Improvement: Leverage technology to enhance workflows, identifying gaps and optimizing processes to improve delivery metrics.

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Hulu, New York, NY

Content Asset Manager (Contract), 01/2024 - 04/2024

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  • Adobe AEM Assets Business Practitioner

  • Develop and execute long-term roadmaps optimizing media delivery workflows and systems while improving scale, efficiency, and business cost

  • Implement content governance through naming conventions, metadata tagging, taxonomy, and curation policies using Adobe AEM Digital Asset Manager

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Disney Streaming Services, New York, NY

Content Operations Manager, 03/2021 - 09/2023

 

  • Primary liaison between internal business units, creative agencies, and solution partners in managing asset

       ingestion workflows and publishing across Disney Entertainment Technology DAM/CMS systems

  • Take inventory of DAM assets, apply standard naming conventions, and Data Governance best practices

  • Provide DAM administrative functions: user account provisioning, high security title legal protocols, data archiving, metadata model creation, taxonomy vocabularies, and disaster recovery policies

  • Ensure Quality Control standards on all assets for product design and content marketing teams

  • Collaborate alongside IT and Engineering teams in implementing automated content creation tools,

       system enhancements, and auto metadata tagging process

  • Understand data analytics within a DAM system and generate regular reports and analysis

  • Drive the progress, growth, and maturity of our asset management practices by maintaining industry knowledge and media production trends

  • Provide Global DAM and other asset repositories training to new users

  • Disney Enterprise Adobe Partnership POC and System Solutions Architect for Adobe AEM Assets

  • Facilitate asset requests and workflow orchestration for Disney + Originals static artwork and video assets

 

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HBO, New York, NY

Digital Assets Management Specialist, 11/2011 - 2/2020

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  • Lead digital content editor for HBO GO, HBO Now, and HBO MAX Platform launch and sustainment

  • Research and design high-level ‘Global Content Operation’ creative marketing assets and metadata delivery

  • Collaborate with Product, Engineering, and Operations teams on implementing new features and technology

       across the digital content supply chain

  • Liaison with post production and marketing teams on artwork requests ensuring title programming air dates are met

  • Manage metadata taxonomy for photos and digital archival assets within HBO’s DAM System and DMBS Servers

  • Follow established photo and video guidelines using all available resources from cast lists, media guides,

       internal company databases, to talent research, show synopsis, and copyright information

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HBO, New York, NY

Digital Assets Coordinator, 01/2011 - 11/2011

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  • Prepare and process digital assets for uploading and cataloging in digital asset management systems

  • Assist in creating marketing materials such as POP signs and promotional ad layouts for international/domestic channels

  • Create style guides and concept boards for internal/external affiliates

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BET, Viacom Networks, New York, NY

Freelance Photo Editor, 2015 - 2017

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  • Research and edit photography for articles, photo galleries, and landing pages across all digital platforms

  • Manage large volume of image requests for BET.com (shows, music, celebs, lifestyle and news)

  • Ingest and maintain metadata on photos and digital archival assets within BET.com Digital Asset Management System

 

 

Posterloid Corp, New York, NY

Junior Designer, 10/2010 - 01/2011

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  • Motion design for digital poster boards and billboards

  • Photo and video editor

  • Project coordinator

 

 

BrightLine iTV, New York, NY

Interactive Designer & Marketing Specialist, 02/2010 - 05/2010

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  • Animator and video editor

  • Develop digital advertising media

  • Compile data and marketing research materials

  • UIUX designer for cable, satellite and mobile platforms

 

 

MTV, Viacom Networks, New York, NY

Photo Editor & Content Designer, 2008 - 2010

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  • Photo editor and researcher

  • Manage digital work flow

  • Assist in photo studio shoots

  • Broadcast designer and animator

  • Create visual content for print, web, and television

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MTV Networks, New York, NY

Intern, 2006 - 2007

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  • Video Editor

  • Broadcast Designer and animator

  • Conceptualize design boards for television, web, and multimedia production

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Management + Artist Organization

International Photography and Stylist Agency, New York, NY

Intern, Summer 2004 

 

  • Managed client portfolio activity

  • Photo retoucher

  • Assist agents in updating and creating talent portfolios

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EDUCATION

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Pratt Institute, New York, NY 

Summer 2014

Certificate in Online and Social Media Marketing

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Parsons The New School for Design, New York, NY 

2003 - 2007

BFA - Design & Technology

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Board of Cooperative Educational Services, Bellport, NY  

2000 - 2001

Concentration in television and video production

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SKILLS

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Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Bridge, After Effects, Media Encoder, Premiere, Lightroom

Adobe AEM Assets, Microsoft Office Suite

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