GIL GONZALEZ

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PRODUCT MANAGER – CREATIVE ASSETS SPECIALIST – GLOBAL CONTENT OPERATIONS

 

EXPERIENCE

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Netflix, Los Angeles, CA

UCAN - Asset Manager, 05/2024 - 01/2025

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• Program Execution & System Audits: Implement and oversee Digital Asset Management (DAM) programs, conducting audits to ensure compliance with taxonomy, metadata accuracy, and rights management.

• Vendor Relationship Management: Maintain and manage relationships with external vendors, escalating issues and conducting quarterly reviews to ensure business metrics are met.

• Governance & Best Practices: Contribute to the governance and enforcement of DAM best practices, educating users on taxonomy and system usage.

• Archival & Asset Distribution: Implement archival workflows and serve as a liaison to source, manage, and distribute marketing assets, ensuring deliverables meet specifications and timelines.

• Workflow Optimization: Regularly assess and improve asset workflows, identifying opportunities for automation and optimization, and advocating for critical business processes to remain internally managed.

• Technology & Process Improvement: Leverage technology to enhance workflows, identifying gaps and optimizing processes to improve delivery metrics.

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Hulu, New York, NY

Content Asset Manager (Contract), 01/2024 - 04/2024

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• Adobe AEM Assets Business Practitioner

• Develop and execute long-term roadmaps optimizing media delivery workflows and systems while improving scale, efficiency, and business cost

• Implement content governance through naming conventions, metadata tagging, taxonomy, and curation policies using Adobe AEM Digital Asset Manager

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Disney Streaming Services, New York, NY

Content Operations Manager, 03/2021 - 09/2023

 

• Primary liaison between internal business units, creative agencies, and solution partners in managing asset

       ingestion workflows and publishing across Disney Entertainment Technology DAM/CMS systems

• Take inventory of DAM assets, apply standard naming conventions, and Data Governance best practices

• Provide DAM administrative functions: user account provisioning, high security title legal protocols, data archiving, metadata model creation, taxonomy vocabularies, and disaster recovery policies

• Ensure Quality Control standards on all assets for product design and content marketing teams

• Collaborate alongside IT and Engineering teams in implementing automated content creation tools,

       system enhancements, and auto metadata tagging process

• Understand data analytics within a DAM system and generate regular reports and analysis

• Drive the progress, growth, and maturity of our asset management practices by maintaining industry knowledge and media production trends

• Provide Global DAM and other asset repositories training to new users

• Disney Enterprise Adobe Partnership POC and System Solutions Architect for Adobe AEM Assets

• Facilitate asset requests and workflow orchestration for Disney + Originals static artwork and video assets

 

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HBO, New York, NY

Digital Assets Specialist, 11/2011 - 2/2020

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• Lead digital content editor for HBO GO, HBO Now, and HBO MAX Platform launch and sustainment

• Research and design high-level ‘Global Content Operation’ creative marketing assets and metadata delivery

• Collaborate with Product, Engineering, and Operations teams on implementing new features and technology

       across the digital content supply chain

• Liaison with post production and marketing teams on artwork requests ensuring title programming air dates are met

• Manage metadata taxonomy for photos and digital archival assets within HBO’s DAM System and DMBS Servers

• Follow established photo and video guidelines using all available resources from cast lists, media guides,

       internal company databases, to talent research, show synopsis, and copyright information

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HBO, New York, NY

Digital Assets Coordinator, 01/2011 - 11/2011

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• Prepare and process digital assets for uploading and cataloging in digital asset management systems

• Assist in creating marketing materials such as POP signs and promotional ad layouts for international/domestic channels

• Create style guides and concept boards for internal/external affiliates

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BET, Viacom Networks, New York, NY

Freelance Photo Editor, 2015 - 2017

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• Researched, curated, and edited high-quality photography for articles, photo galleries, and landing pages across multiple digital platforms (web, mobile, social media), ensuring visual content aligns with editorial direction and audience engagement goals.

• Managed and prioritized large volumes of image requests for BET.com, including assets for shows, music, celebrities, lifestyle, and news, ensuring quick turnaround times and maintaining consistency with brand guidelines.

• Ingested, tagged, and maintained metadata for photos and digital assets within the BET.com Digital Asset Management System (DAM), streamlining content organization, search ability, and archiving to support editorial and marketing teams.

 

 

Posterloid Corp, New York, NY

Junior Designer, 10/2010 - 01/2011

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• Motion design for digital poster boards and billboards

• Photo and video editor

• Project coordinator

 

 

BrightLine iTV, New York, NY

Interactive Designer & Marketing Specialist, 02/2010 - 05/2010

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• Animator and video editor

• Develop digital advertising media

• Compile data and marketing research materials

• UIUX designer for cable, satellite and mobile platforms

 

 

MTV, Viacom Networks, New York, NY

Photo Editor & Content Designer, 2008 - 2010

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• ​Edited and curated high-quality digital content for MTV.com, managing a large volume of media assets across multiple platforms, and ensuring timely and accurate delivery for web and broadcast use.

• Coordinated digital content workflows from acquisition to final publication, utilizing tools like Adobe Photoshop, Bridge, and Content Management Systems (CMS) to optimize media organization and accessibility.

• Assisted in photo studio operations, supporting production teams with equipment setup, lighting, and photography during live shoots, ensuring high-quality results for editorial and promotional use.

• Designed and animated motion graphics for broadcast television, creating visually compelling assets using Adobe After Effects, Premiere, and Photoshop to align with network branding and on-air visuals.

• Created print, web, and post-production graphic assets, producing promotional materials and marketing collateral while maintaining consistent brand identity across multiple mediums.

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MTV Networks, New York, NY

Intern, 2006 - 2007

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• Video Editor

• Broadcast Designer and animator

• Conceptualize design boards for television, web, and multimedia production

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Management + Artist Organization

International Photography and Stylist Agency, New York, NY

Intern, Summer 2004 

 

• Managed client portfolio activity

• Photo retoucher

• Assist agents in updating and creating talent portfolios

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EDUCATION

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Parsons The New School for Design, New York, NY 

2003 - 2007

BFA - Design & Technology

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CERTIFICATES

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Adobe Summer 2021

Customize Digital Assets in AEM​

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Pratt Institute, New York, NY 

Summer 2014

Certificate in Online and Social Media Marketing

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Board of Cooperative Educational Services, Bellport, NY  

2000 - 2001

Concentration in television and video production

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SKILLS

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Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Bridge, After Effects, Media Encoder, Premiere, Lightroom

Adobe AEM Assets, Microsoft Office Suite

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