HBO & MAX GO
Work: Lead Digital Content Producer
Position: Digital Assets Management Specialist
Network: HBO
HBO and MAX GO portfolio page highlights photo and creative marketing assets work for: Mobile, Desktop, OTT platforms, SVOD, and EST international marketing services. The UI/UX designs are prototypes built for internal use only, promoting content awareness, leveraging 'Original Programming' talent and unit photography. In addition, an image editing application designed for content editors to work in parallel with title scheduling and product teams.
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Work: Lead Digital Content Producer
Position: Digital Assets Management Specialist
Agency: HBO
HBO Digital Content Library:
Curated imagery selection across all content genre types for 'Domestic' and 'International' marketing channels. Collaborated with engineers, PMs, and IT groups on prototyping robust, streamline tool innovation, title localization workflow management, optimize tool development roadmap and user acceptance testing of new tools for digital content editors and marketing teams.
Strong knowledge of DAM, CMS, metadata taxonomy, SEO best practices, strategy principles and concepts for digital assets and content. Experience with process improvement methodologies and digital publishing workflow design.
Work alongside client marketing and IT partners to design appropriate taxonomies and metadata schemas for digital assets, to optimize search (findability) and reuse (efficiency) of digital workflows.
Educate client teams on best practices to organize digital assets across relevant facets (product categories, brands, content genre, image errors, etc), with an eye towards simplification and automation.
