HBO & MAX GO
Work: Lead Digital Content Producer
Position: Digital Assets Specialist
Network: HBO
HBO and MAX GO Portfolio Page
This page showcases a collection of photo and creative marketing assets developed for mobile, desktop, OTT platforms, SVOD, and EST international marketing services. It features UIUX design prototypes created for internal use, aimed at promoting content awareness and highlighting HBO's Original Programming through talent and unit photography. Additionally, the page includes an image editing tool designed for content editors, allowing them to collaborate seamlessly with title scheduling and product teams.
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Work: Lead Digital Content Producer
Position: Digital Assets Specialist
Agency: HBO
HBO Digital Content Library:
Curated imagery selection across all content genres for both 'Domestic' and 'International' marketing channels. Collaborated with engineers, PMs, and IT teams to prototype robust, streamlined tool innovations, manage title localization workflows, optimize tool development roadmaps, and conduct user acceptance testing of new tools for digital content editors and marketing teams.
Strong knowledge of DAM, CMS, metadata taxonomy, SEO best practices, and strategy principles for digital assets and content. Experienced in process improvement methodologies and digital publishing workflow design.
Worked closely with client marketing and IT teams to design appropriate taxonomies and metadata schemas for digital assets, optimizing searchability (findability) and reuse (efficiency) of digital workflows.
Educated client teams on best practices for organizing digital assets across relevant categories (product types, brands, content genres, image errors, etc.), with a focus on simplification and automation.
